"Beauty will save the world" and sustainability can make it happen.

Are we asking too much? Since the beginning we've focused on crafting products and projects for our world that express a thoughtful balance of substance and style, nature and science, people and spirit. We're happy to have you experience this beauty with us.

In 1983, The Bollati Family founded Davines Group in Parma, Italy. We started as a research laboratory, producing high end hair and skin care products for renowned cosmetic companies worldwide. After a decade of honing their expertise, they began creating their own brand of Davines hair care products exclusively for salons.

Since the beginning, they have focused on crafting quality products that are scientifically engineered to work, and express their distinctive style and spirit. Quality means having the freedom to create the best products with careful attention to and respect for our environment, using high grade, natural ingredients, and applying scientific rigor to every product to guarantee safety.

Davines brings an Italian perspective on history and art, design and fashion, culture and lifestyle to their approach to hair care and each of the their products.